Avotone

Written by: Tina Laramie

Meliorra, LLC is a small business based in Boise, Idaho and run by Chris and Tim Guill. It is a beauty supply manufacturing company that produces three Avotone products. The most common product is the Avotone Wrinkle Relaxant Cream. The company also manufactures Avotone BodySculpt and Avotone LegSheen. Each of these products targets a different area of the skin. The Avotone Wrinkle Relaxant Cream targets the facial area causing the skin to relax and will improve the fine lines associated with aging. Avotone BodySculpt targets the legs and stomach aiming at reducing those unsightly divots associated with cellulite. Avotone LegSheen is targeted at enhancing the overall look of the legs without the hassle of wearing nylons.

Meliorra, LLC, the beauty supply manufacturing company is projected to have $4.5 million in total sales in 2005. Of those sales, 30% of which is expected from the Japanese market. Meliorra was asked in 2004 to consider marketing the Avotone Wrinkle Relaxant Cream in Japan. It readily agreed.

Meliorra, LLC the makers of Avotone Wrinkle Relaxant Cream was asked by Allergan, Inc. to change the name of its product so that is was not similar to Botox and thus confuse customers. The makers of Avotox agreed to change to Avotone. Avotone is still recommended to use after a skin treatment such as Botox. It will supposedly prolong the effects of such treatments.

Besides Japan, Avotone Wrinkle Relaxant Cream, produced by Meliorra, LLC, is also available in the United Kingdom and Europe. The company is trying to sell more Avotone products overseas to expand its market.

Avotone has been advertised in both Women's Health & Fitness Magazine and Family Circle.

At this time the Food & Drug Administration does not regulate cosmetic products. Avotone Wrinkle Relaxant Cream, Avotone BodySculpt and Avotone LegSheen are all cosmetic products that enhance the look and feel of the skin. All three products are targeted to enhance the skin.